TechCrunch is a website that features news and opinion about startups, technology and internet companies. In June 2005, Michael Arrington started TechCrunch. Eventually, he got the attention of AOL and Verizon Media. When AOL purchased the company for $25 million, TechCrunch became an integral part of the AOL’s publishing platform.
Technology blog
The website started out as a technology blog. It featured information on various tech companies from around the world. Soon after, it began profiling startup companies. As a result, it had a large audience. Although the site was successful, it also had its share of troubles. For instance, the authors of TechCrunch were accused of conflict of interest and ethics violations. Consequently, they had to leave the site.
As a result, the publication relied on budget-friendly tools to publicize its content. It published regular email newsletters to its readers. This allowed the publisher to educate its audience on new technologies and businesses. At the same time, it helped increase brand awareness.
The publisher
TechCrunch also hosted several meet-ups, which attracted thousands of entrepreneurs from around the world. These events also gave startups the opportunity to find investors. In addition, it was able to attract many C-suite executives and industry experts. By hosting these events, the publisher tapped into a market it had not been tapped into before.
To help promote its articles, TechCrunch introduced the Chatbot. It was designed to work with Facebook and Telegram. It helped users subscribe to the most popular topics and sign up for TechCrunch events. Users could also get detailed analytics from the app.
The content popular
Another way to drive traffic to the site was through CrunchBoard. Each day, TechCrunch publishes a roundup of the most popular stories. Usually, it’s posted shortly after a startup makes a big announcement. With more than 100k unique visitors per day, the content is popular.
TechCrunch also operates Crunchbase, an open database of technology start-ups. Crunchbase is a great resource for the technology community, as it is an excellent source of statistics for all technology companies.
Several conferences
Among other things, TechCrunch produces podcasts. TechCrunch publishes articles about startups and provides reviews of new Internet products. Besides, it hosts several conferences, such as Disrupt. Its goal is to provide factual and accurate information to its readers.
TechCrunch also operates CrunchBoard, which pulls in tens of thousands of unique visitors a day. Similarly, it hosts the Crunchies Awards. Several major tech companies have appeared on the Disrupt stage before becoming famous.
A media property
TechCrunch has become an essential part of the tech community. It is a popular source of breaking technology news and reviews. Through its podcasts, conferences, and interviews, it has become an indispensable resource for the technology industry. Today, it is part of the Verizon Media Group. It’s a media property that generates more than 8 million unique monthly visitors.
It has been recognized as the leading source of startup news in the technology industry. Currently, the publisher has 13 million followers. It also reports funding, investments, and news about Internet and technology firms.
